American Meadows
Interning with the Marketing team of this company I significantly advanced my skills in branding, written communication, and public relations. I gained firsthand experience in creating press releases and conducting a marketing competitor analysis, which deepened my understanding of strategic planning, marketing channels, and marketing research.
Press Release (Xeriscaping)
Here is a press release I made for American Meadows (High Country Gardens). As requested, I omitted certain elements such as specific dates and names. The release emphasizes the waterwise concept of xeriscaping, showcasing how it can significantly reduce water waste associated with traditional lawn care. Click below to view full press release:
Press Release (Redefining Green Spaces)
Here is a press release I wrote for American Meadows. As requested, I omitted certain elements such as specific dates and names. This press release highlights meadowscaping as an eco-friendly approach to reimagining your lawn. Click below to view full press release:
Press Release (Habitat Creation)
This is a press release I created for American Meadows (High Country Gardens). As requested, I omitted certain elements such as specific dates and names. This press release emphasizes the importance of using habitat boosting species to support declining numbers of pollinators and essential insects. Click below to view full press release:
Press Release (Monarch Migration)
This is a press release I wrote for American Meadows. As requested, I omitted certain elements such as specific dates and names. The focus of this release is on the importance of using the rights plants in your garden to help support monarch migration. Click below to view full press release:
Marketing Competitor Analysis
This is the marketing competitor analysis I conducted for American Meadows, and its sister company High Country Gardens. This analysis highlights key competitors and offers a deeper understanding of market positioning, including SWOT analysis, target audience insights, marketing strategies, pricing strategies, and branding.
