Base Camp Treats
For this brand, I designed an advertising campaign aimed to increase brand awareness and engagement. This project provided me hands on experience in strategic planning, where I developed a comprehensive approach to effectively reach the target audience. I also sharpened my skills in audience analysis, learning to identify and understand key demographics. The campaign involved creative development, including crafting compelling brand messaging and visual content.
Advertising Plan
This advertising plan for Base Camp Treats encompasses a thorough situational analysis, a compelling creative brief, and a strategic media plan. Each element is designed to elevate the brand's presence and effectively engage the target audience. Click below to view the plan:
Advertisement Example
This mock advertisement I created showcases how Base Camp Treats could effectively utilize product placement in a visually appealing poster format. It demonstrates the potential for impactful advertising that captures the essence of the brand while enticing target customers. Click below to view advertisement:
Budget Breakdown
This budget breakdown I created provides a detailed overview of our financial allocation for Base Camp Treats. It clearly outlines how each component contributes to the overall budget, ensuring transparency and effective resource management throughout the advertising campaign.
