UTA (OGX)
Through collaboration with UTA, I created a social media campaign aimed to increase awareness of OGX and boosting utilization amongst local residents and students. In the process, I gained valuable experience in crafting compelling social media posts and reels, learning how to resonate with a different type of audience. Creating a detailed posting calendar helped me to efficiently execute the campaign, while also deepening my understanding of strategic content planning and scheduling.
Instagram Post
This social media post addresses the prevalent issue of limited parking on Weber State's Campus, bringing attention to a challenge many students face. It not only highlights this concern but also presents a practical solution: the OGX shuttle. By featuring this alternative, the post aims to alleviate the stress of finding parking and encourage students to explore a convenient and efficient way to navigate campus.
Instagram Post
This social media post highlights how students can save money by using the OGX shuttle, promoting increased usage across the university.
Instagram Reel
This Instagram reel I created aims to raise awareness of the OGX shuttle, emphasizing that it extends beyond campus and provides convenient access to downtown Ogden, UT as well. Click below to view:
