Welcome Baby
Collaborating with Welcome Baby of Northern Utah provided a valuable opportunity to contribute to a non-profit organization. Developing a comprehensive PR plan for them helped me enhance my skills in crafting engaging social media posts and videos, as well as designing effective flyers. This experience strengthened my expertise in content creation, and also deepened my understanding of branding and strategic communication with the non-profit sector.
PR Plan
I developed a comprehensive PR plan for Welcome Baby that outlines the implementation a social media strategy and promotional flyers to raise awareness. This plan includes examples of materials, a detailed timeline for content delivery, and information on the duration of each campaign. Additionally, it features client reports which provides background information and multiple in-depth analyses of the brand. The strategy is supported by research on best practices, and it includes a "What's Next" memo to guide the brands ongoing efforts. Click below to see more:
Social Media
The social media bank I created for Welcome Baby of Northern Utah features a diverse range of posts designed to increase brand awareness and attract more volunteers. This collection includes educational content that informs the community while effectively promoting the organizations mission. I tailored posts for multiple social media platforms and utilized different formats to maximize engagement. Click below to explore some of my work:
Flyers
I designed a variety of flyers for Welcome Baby. These include targeted flyers aimed at attracting volunteers, strategically placed in high-traffic areas to ensure visibility. Additionally, I created specialized flyers for education majors at Weber State University, recognizing their need for volunteer hours to complete their degrees. Click below to view some examples:
